Water is the stuff of life, but how often do any of us really think about it?
That’s all set to change this month with the launch of the Love Water campaign on 31st July.
The campaign is led by a coalition of over 40 organisations including LOVEmyBEACH, the Environment Agency, Water UK, National Farmer’s Union (NFU), World Wildlife Fund (WWF), water companies and others. We are proud to be supporting this campaign which aims to connect people to water to ensure we all value this precious resource.
The Love Water campaign focuses on three key themes:
• encouraging people to use water wisely
• helping people to understand how they can reduce pollution in their local environment
• encouraging people to get out and enjoy their local water environment
Clean and plentiful water is a government priority with a clear ambition set out in the 25 Year Environment Plan.
Zephie Begolo, Campaign Manager for LOVEmyBEACH said: “We are really excited to be working with the LoveWater coalition. Working together means we will be able to do a better job of protecting our oceans, rivers and lakes, keeping them clean and safe and making sure there is enough to go round.
“We can all make a difference to water quality in our daily lives, whether it’s only flushing the 3 P’s (pee, poop and paper), picking up after our dog, or not disposing of fats, oils and greases down the drain. We all have a part to play and we can all #ShowWaterSomeLove!”
Love Water aims to give everyone the knowledge they need to make the right decisions for them and for the environment. It will make us think about those seemingly innocuous actions we take that can have damaging consequences for the water environment. Actions such as flushing wet wipes down the loo, tipping waste liquids down roadside drains, washing greasy pans in the sink which all affect water quality, or leaving the tap running while brushing your teeth, wasting up to 12 litres of water.
It’s time we all took action.
Together we can show water some love and keep our rivers, lakes and seas clean and healthy, and make sure we keep our water supplies flowing.
Follow the campaign on Twitter @LoveWaterUK