Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Take part in a #2minutebeachclean

LOVEmyBEACH is proud to announce the arrival of 12 two minute beach clean boards to the North West. The boards are a tool which make it easier for everyone to do their bit to look after the beach. The stations are A-boards with a holder for litter pickers and a slot for used plastic bags.

Aside from having a dirty beach with items on it that are a risk to our health there are lots of very good reasons why we need your help to remove rubbish from the marine environment.

A two minute beach clean might seem insignificant in the grand scheme of things but it is important. Every piece of plastic that you remove from the marine environment is no longer a danger to the animals that still live there. They won’t break down into micro plastics, strangle seabirds or mammals or end up being ingested.

A two minute beach clean gets you outside; helps to keep you healthy and fit and feeling good. Children love to help clean the beach and learn more about protecting marine wildlife.

You can find #2minutebeachclean boards at:

  • Rossall Point Tower
  • Fleetwood Beach Kiosk
  • Water Side Cafe, St Annes
  • Cafe Cove, Cleveleys
  • Formby

More locations coming soon, watch this space!

Please share a photo of your beach clean using the hashtags #2minutebeachclean and #lovemybeach


Summer Tour

The LOVEmyBEACH team; Emma, Hannah and Stef are on the road this summer visiting events across the North West coast to inform people about the campaign and what they can do to help LOVEmyBEACH.

If you’re visiting any of these events, keep an eye out for our stall or if you would like to help out at one of them please contact us to get involved.

2017 events:

Heysham Viking Festival 15th & 16th July

Blackpool Air Show 12th August

Lytham 1940s festival 19th & 20th August

Morecambe Carnival 19th & 20th August

St Annes Kite festival 2nd September


United Utilities Vlogstar Competition

Are you a talented YouTuber studying at High School in the North West?  

United Utilities are looking to find the next YouTube vlogging sensation to create a video to help encourage other teenagers to dispose of wet wipes the correct way…in the bin!

The winner will get £1,000 donation for the school, £250 PC World vouchers for themselves and become a United Utilities youth ambassadors. There are fantastic runners-up prizes too.

This is a great opportunity for students to work with a large organisation, tackle real issues, build confidence and gain experience for their future.

The winners work will be promoted on United Utilities website, social media channels and through press releases. They’ll also be a prestigious presentation and photo shoot!

The mission, should you choose to accept it, is to create a two minute video blog to appeal to young people and spread the word that wipes are bad news for loos to help reduce blockages and sewer flooding to homes, gardens, rivers and beaches.


Find out more here including how to apply and full terms and conditions: https://www.unitedutilities.com/vlogstars

Competition closes on 20th October 2017.

In it to bin it logo MAGENTA