Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Summer Tour

The LOVEmyBEACH team; Emma, Hannah and Stef are on the road this summer visiting events across the North West coast to inform people about the campaign and what they can do to help LOVEmyBEACH.

If you’re visiting any of these events, keep an eye out for our stall or if you would like to help out at one of them please contact us to get involved.

2017 events:

Heysham Viking Festival 15th & 16th July

Blackpool Air Show 12th August

Lytham 1940s festival 19th & 20th August

Morecambe Carnival 19th & 20th August

St Annes Kite festival 2nd September


United Utilities Vlogstar Competition

Are you a talented YouTuber studying at High School in the North West?  

United Utilities are looking to find the next YouTube vlogging sensation to create a video to help encourage other teenagers to dispose of wet wipes the correct way…in the bin!

The winner will get £1,000 donation for the school, £250 PC World vouchers for themselves and become a United Utilities youth ambassadors. There are fantastic runners-up prizes too.

This is a great opportunity for students to work with a large organisation, tackle real issues, build confidence and gain experience for their future.

The winners work will be promoted on United Utilities website, social media channels and through press releases. They’ll also be a prestigious presentation and photo shoot!

The mission, should you choose to accept it, is to create a two minute video blog to appeal to young people and spread the word that wipes are bad news for loos to help reduce blockages and sewer flooding to homes, gardens, rivers and beaches.


Find out more here including how to apply and full terms and conditions: https://www.unitedutilities.com/vlogstars

Competition closes on 20th October 2017.

In it to bin it logo MAGENTA

Schools Illuminations Competition

Children from Key Stage 1 & 2, from a school within Blackpool, Cumbria, Lancashire, Sefton or Wirral have been given the opportunity to design a LOVEmyBEACH poster promoting ways to help look after the beach. The design will then be transformed into a Blackpool illumination, on display from 1st September until 5th November 2017.

The posters focus should be based on the campaign topics; fat traps, what not to flush, water butts, beach litter etc. Teachers, click HERE to be redirected to the schools resources page where you can find presentations and printable activities.

Once the children have an understanding of the ways people can help love the beach they should put pen to paper for their designs using this template:

Illuminations-template-A31.pdf (14 downloads)

Please use the template provided, printed in A3 format and include the website address www.lovemybeach.org as part of the design. Failure to use this template may result in the design being excluded from the competition.

All entries should be posted by 5pm on Wednesday 19th July 2017 to:

Keep Britain Tidy, FAO: LOVEmyBEACH, Elizabeth House, The Pier, Wigan, WN3 4EX.

Please include full contact details of the teacher and school with the designs.

The winning design will be chosen by Laurence Llewelyn-Bowen and will be announced in September 2017 on the LOVEmyBEACH website News page. The winner will be contacted via the school contact details provided.

The pupil will also receive a FREE family ticket for Sandcastle Waterpark Blackpool posted to the school to pass on to the winning child.

The winner will be required to participate in some promotional activity including switching on the illumination.

If there are any additional questions on this competition please email stephanie.wyatt@keepbritaintidy.org