Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Help in 2018

Have you decided on your 2018 New Years resolution yet? If not, here are a few suggestions which you could adopt to help LOVEmyBEACH.

1. If you want to get fit and make friends…join us on a beach clean and help tackle plastic pollution!

There are over 30 beach clean volunteer groups across the North West coast and up to nine beach cleaning events taking place each week.

Make friends, breathe in the fresh air, increase your steps for the day and make a noticeable difference to the beach environment.

Everyone is welcome!

As one of our volunteers said, “It’s good exercise and a pleasant way to make new friends whilst achieving something useful.”

Click here for full event listings and how to get in touch with the coordinators should you have any questions.

2. If you want to eat healthier…cut back on your use of cooking oils or opt for a low-fat spray option such as Frylight.

Fats and grease act the same way in your arteries as they do in the sewage system; clogging up vital assets and reducing flow.

Keep your body healthy and the sewers flowing by making this easy switch. By not pouring harmful fats down the sink you are reducing the risk of drains becoming blocked and sewage overflowing to our rivers and seas.

For some lighter, fat free recipes (courtesy of United Utilities) please visit this link.

3. If you can make a small change from home…take our pledge and promise to LOVE YOUR DRAINS in 2018; protecting the North West’s clean beaches and seas.

Can you help us hit our target of 100 sign up’s? Please share the link with your friends and family.

4. If you want to reduce single use plastics…make small changes towards plastic-free living.

Disposable, single use plastics will be as hard to avoid in 2018 as they were in 2017! It’s estimated that there will be more plastic in the sea than fish by 2050 therefore every step taken towards reducing plastics is a step in the right direction. Why not start your journey today?

Here are a few suggestions on how you can start to reduce your plastic usage, click here for more information or share your ideas on social media using #lovemybeach.

5. If you want to recycle more…start with your Christmas Tree!

Contact your local authority today for guidance on whether they provide a Christmas tree collection service, if not take it to the Green Waste section at the tip or even compost it at home.

If you live on the Fylde coast or in Formby why not donate your Christmas tree to help a sand dune restoration project? Just be sure to remove all decorations first!

St Annes

Christmas trees can be donated to the St Annes Sand Dunes project between the 5th and 15th January and the drop off locations can be found on the Fylde Council website.

For three days from the 6th to the 8th February the Annual Christmas Tree Planting Event will be taking place, where the donated trees will be partially buried by volunteers and the Fylde Sand Dunes Project team out in the dunes. The branches of the recycled Christmas trees trap sand as it’s blown ashore, which accumulates and helps to build up the sand dunes naturally! The team are looking for volunteers so if you’d like to help at the event please  visit their Facebook page.


Christmas trees can be dropped off at the National Trust car park on Victoria Road any day between 4th and 22nd of January between 9am and 3.30pm. Trees up to about 5ft are the best height for the fences at Formby. Click here for more information.

High Tiders Wirral

Christmas clean up

This festive season we’re asking people from across the North West to help keep our beaches clean by making sure all their leftover cooking fats and oils are put in the bin rather than poured down the sink.

If leftover fat from cooking the Christmas dinner goes down the sink, even with hot water and washing up liquid, it soon sets hard in the cold pipes. When it mixes with other unflushable items, such as wet wipes and sanitary products, it creates what is known as a Fatberg.

The Fatbergs then clog the sewerage pipes and stop the waste water reaching the treatment works as intended. This means the risk of sewage spilling out into homes, streets, rivers and seas is substantially increased.

However, this is easily addressed. Make sure you follow these simple steps this Christmas and give the gift of clean rivers and seas for 2018 and beyond:

1.      Scrape or pour leftover fat from roasting trays and pans into a heat resistant container then recycle or bin it once cooled

2.      Wipe out grease left in pans with kitchen roll before washing

3.      Use a sink strainer to catch any greasy food scraps


Call of Nature

World Toilet Day was on Sunday 19th November this year; a UN initiative aiming to improve global sanitation. Although the majority of the North West waste water is safely treated through the United Utilities network risks to local rivers and seas are still prevalent through privately maintained waste water treatment works.

The Call of Nature campaign has been designed to inform occupants of septic tanks, cesspits & package sewage treatment plants about the risks their tanks pose to animals and the environment if their facilities are poorly maintained.

Poorly maintained tanks are often incidental in nature with owners simply forgetting that the maintenance of their tanks is due. That’s why LOVEmyBEACH officers Hannah Barnes and Stephanie Wyatt visited areas around Haverigg, Millom and Seascale on Friday 17th November raising awareness about the campaign, reminding residents to check their tanks and suggesting World Toilet Day as a notable date for future checks.

Hannah added;

“It would be great if septic tank households could do their bit to protect our rivers and seas by checking annually that their facilities are connected right and maintained properly and what a better day to do it on than World Toilet Day!”

The website; www.callofnature.info contains everything owners need to know about septic tank maintenance and also includes some top tips on efficiency such as only ever flushing the 3p’s; pee, poo and paper and avoiding any fats and food going down the kitchen sink.

For those owners who are on top of their maintenance the website provides insight into new regulations that come into force in 2020.

Toilet pic