Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Clean up with Tim Farron

LOVEmyBEACH is working with Tim Farron, MP for the Westmorland and Lonsdale constituency, to arrange a number of beach cleaning events in the upcoming months; removing plastic pollution at the source and learning more about how to reducing plastic reaching the beach by changing habits at home.

There are three beach cleaning events planned so far on the following dates:

  • Saturday 26th May from 10am at Arnside

Volunteers, young and old are encouraged to come forward and help remove litter from the beach for an hour or two one Saturday morning. Children under 18 are very much welcome but must be accompanied by an adult.

Tim adds “Alongside the Lakes and the Dales, South Lakeland has a stunning coastline. But it’s also where most of the plastic waste from our oceans washes up. It’s important that as a community we fight to keep our beaches clean while at the same time reduce the amount of plastic we use.”


If you can make it please wear stout footwear (i.e. not sandals or pumps) and bring heavy duty work or gardening gloves if you have them. Litter pickers, bags and hoops will be provided but are limited in numbers.

Booking for the event is not required; simply meet at 10am at the LOVEmyBEACH gazebo to collect your equipment and for a short health and safety briefing.

tim farron on beach

Thank you Merlin Entertainments!

LOVEmyBEACH is excited to announce that Merlin Entertainments in Blackpool are now LOVEmyBEACH business supporters; helping promote how small actions can have a big effect on the quality of our beaches and seas.

The Merlin Cluster, which is made up of the Blackpool Tower, Sea Life Centre, The Ballroom and more, have pledged to support the ‘3Ps’ initiative in all of the venues toilet facilities helping to avoid environmentally-damaging items ending up in marine waters or washed up on the beach.

Items, such as wet wipes, sanitary products, cleansing pads and cotton buds can end up in the sea after being wrongly flushed down the loo.  This damages marine life, pollutes the ocean and litters the beach.

The campaign is promoted through materials displayed in the toilet facilities which asks the hundreds of thousands of visitors to the attractions to only flush the 3P’s (pee, poo and paper!) down the toilet.

The partnership was launched in the iconic Blackpool Tower Ballroom with staff from Merlin Entertainments’ Blackpool cluster attractions pledging to take beach-friendly actions. The staff pledged not only to support the 3P’s initiative but also to bin used cooking oil rather than pouring it down the sink when at home and to reduce their use of single-use plastics like water bottles and coffee cups.

Kate Shane, Head of Merlin Entertainments’ Blackpool Cluster, said: “This is an incredibly important campaign.  When people flush the wrong things down the toilet it significantly increases the risk of sewage leaking into the sea which can cause problems for wildlife and also make people ill if they are swimming or paddling.”

“Our teams have been fantastic in backing the campaign and we’ve had loads of voluntary pledges at the launch event too.  We hope this will encourage lots of other people to join the campaign to protect our beaches and oceans.”

Emma Whitlock, Fylde BeachCare officer at LOVEmyBEACH, added: “We’re thrilled to be partnering with Merlin Entertainments in Blackpool.  This will help us to reach an enormous audience to encourage them to support the 3Ps campaign.

“It’s a hugely important initiative.  Blue Planet II highlighted to everyone how damaging pollution is to our beaches and oceans. We see it first hand when we are working with volunteer groups on beach cleans.”


Rain Down The Drain

Have you ever seen someone pour paint or detergent down the drain in the street?

Acts like this may seem harmless but they negatively affect the cleanliness of the UK’s rivers and seas and can even harm wildlife.

It’s important to recognise that the drains that you see outdoors function very differently to those connected to your toilet or washing machine.

This month LOVEmyBEACH is supporting the #RainDownTheDrain campaign to ensure that everyone completing a Spring Clean this year disposes of liquid substances safely in order to protect the UK’s rivers and seas.

The drains which are connected to your toilet or washing machine carry dirty, waste water typically to the waste water treatment works where intelligent processes are applied until the water is clean again and can be safely released into the natural environment.

In contrast, outdoor drains are designed to carry ONLY rainwater, usually to the nearest river or stream. As the water is 100% natural rainwater there is no requirement to send it with the dirty water that comes from our homes to a waste treatment works, instead it travels directly into our rivers and seas.

It’s important that pollutants such as engine oil, cooking oil, paints, chemical wastes, and detergents are never poured down the drain. Instead, take unwanted items to your household recycling centre to be disposed of safely.