Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Summer Tour

The LOVEmyBEACH team; Emma, Hannah and Stef are on the road this summer visiting events across the North West coast to inform people about the campaign and what they can do to help LOVEmyBEACH.

If you’re visiting any of these events, keep an eye out for our stall or if you would like to help out at one of them please contact us to get involved.

2017 events:

Heysham Viking Festival 15th & 16th July

Blackpool Air Show 12th August

Lytham 1940s festival 19th & 20th August

Morecambe Carnival 19th & 20th August

St Annes Kite festival 2nd September


United Utilities Vlogstar Competition

Are you a talented YouTuber studying at High School in the North West?  

United Utilities are looking to find the next YouTube vlogging sensation to create a video to help encourage other teenagers to dispose of wet wipes the correct way…in the bin!

The winner will get £1,000 donation for the school, £250 PC World vouchers for themselves and become a United Utilities youth ambassadors. There are fantastic runners-up prizes too.

This is a great opportunity for students to work with a large organisation, tackle real issues, build confidence and gain experience for their future.

The winners work will be promoted on United Utilities website, social media channels and through press releases. They’ll also be a prestigious presentation and photo shoot!

The mission, should you choose to accept it, is to create a two minute video blog to appeal to young people and spread the word that wipes are bad news for loos to help reduce blockages and sewer flooding to homes, gardens, rivers and beaches.


Find out more here including how to apply and full terms and conditions: https://www.unitedutilities.com/vlogstars

Competition closes on 20th October 2017.

In it to bin it logo MAGENTA

Illuminations Winner

Earlier this year the LOVEmyBEACH campaign teamed up with Blackpool Council and Blackpool Illuminations curator Laurence Llewelyn-Bowen to launch an illuminations competition with primary schools across the North West. The competition required children to design an illumination which would encourage local people and visitors to help keep the beaches clean.

After receiving over 50 fantastic designs from a selection of schools, Laurence Llewelyn-Bowen worked through a short list and picked a winner. At the Blackpool Illuminations launch event on the 3rd August, he announced Katie Critchley, aged 9, from St Gregory’s Primary School in Chorley as the winner.

Attending the launch event with her mum, dad, brother and teachers, Katie was ecstatic to win the award and meet the TV star.

Miss McCluskey, Katie’s teacher added, “We are extremely proud that Katie has won this competition and gets to have her design made into a real illumination. She has worked very hard in school over the last year, has grown massively in confidence and winning this award is testament to that. She was very receptive of the messages in the LOVEmyBEACH and like others in the class are becoming the next generation of litter heroes and artists who care about global issues affecting not only their local area but their global community too.”

The winning design has since been transformed into a Blackpool Illumination and is on display along the Cliffs section before the large tableaux at the north end of the display from 1st September to 5th November 2017.

Chair of Turning Tides and Blackpool Chief Executive, Neil Jack, said: “This competition is a great way to inform children, and their families, that they too can contribute to keeping our seas clean. By making small changes like only ever flushing pee, poo and paper down the toilet and always taking litter away at the beach our coast will continue to improve.

“Katie’s winning design highlights an important message to the millions of Illuminations visitors who can take actions to keep the North West coast one of the most loved areas in the country.”

Well done Katie!

You can view Katie’s winning design and the other entries here.