Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

A Great Year!

Emma Whitlock, LOVEmyBEACH officer for the Fylde coast has had another fantastic year working with volunteer groups, school children and local businesses on the coast; empowering communities to improve their bathing waters and beaches.

Here’s a snapshot of what Emma has been involved with:

  • 11 beach clean groups, up from 9 last year
  • 327 beach clean events compared to 279 last year
  • 602 new volunteers attending beach clean events compared to 592 last year
  • 8 beach cleans with 234 United Utilities staff and
  • 3 beach cleans with 48 Environment Agency staff
  • 10,220 volunteer hours given to cleaning beaches compared to 8,890 last year
  • 7,670 bags of litter removed from beaches and estuaries, compared to 6,500 last year

We’d like to thank Emma for all of her hard work this year as well as all of the thousands of people who make LOVEmyBEACH what it is.

Please take 5 minutes to read through some of the achievements from 2017/18 in the report below:

Fylde BeachCare End of Year Report 2018

Emma Whitlock

Best Beaches 2018

The North-West is celebrating today with an array of beach awards presented by Keep Britain Tidy and water quality maintaining high standards across the region for the second year running.

Water quality in the region has improved tremendously over the last thirty years resulting in all thirty bathing water locations in the North-West passing the EU water quality standards for the past two years.

There are four classifications of bathing water quality; Excellent, Good, Sufficient or Poor. This year in the North-West there are 11 ‘excellent’ rated beaches and bathing waters including Blackpool South, Formby & St Bees.

Today, Keep Britain Tidy announced the winners of 2018’s Blue Flag and Seaside Awards; two awards which consider bathing water quality standards within their criteria. This summer eleven beaches across the North West of England will be flying flags that tell the public they are among the best beaches in the country.

Ten beaches are awarded the Seaside Award – Keep Britain Tidy’s own award for beaches that meet the very highest standards for cleanliness and facilities. These are:

Morecambe North
Morecambe South
St Annes Pier
Ferry Beach
Marine Beach
Jubilee Beach, Cleveleys
Rossall Beach
Blackpool North
Blackpool Central

Putting the North-West on the map, Blackpool South beach is awarded the region’s only Blue Flag award for the third year in a row; the international standard for the best beaches in the world.

The 15th May marks the start of the UK’s bathing water season which runs until the 30th September every year; the period when the Environment Agency monitors the water quality every week.

Signs are displayed at each designated bathing water highlighting the current classification as well as other useful information. The current classifications and results of the samples taken throughout the bathing season are also available on the LOVEmyBEACH website alongside a list of beach facilities, and time tides.


Upcycling plastic

What More UK are a plastics manufacturer in Burnley who have recently developed a new ‘Upcycled’ plastic which is being used for storage boxes, bins and more.

Some members of the What More team were keen to understand why this new product was so important, after being inspired by the scenes on Blue Planet they joined Fylde BeachCare Officer Emma on a beach clean in Blackpool to learn more.

Read their story here.

What More Box