Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Get healthy on our clean beaches!

Cleaner beaches and seas means healthier and happier people.

That’s why LOVEmyBEACH has joined forces with Blackpool Council, Wyre Council, Fylde Council, Keep Britain Tidy and the Turning Tides partnership to launch the LOVEmyBEACH Active Coast programme.

The programme has been designed to inspire residents & leisure partners to see the potential of the beach as a clean and safe environment where a healthy lifestyle can be enjoyed.

The programme launched at St Annes, Blackpool Central & Fleetwood on the 11th June showcasing a selection of the activities taking place over the summer on the Fylde coast, from beach volleyball to walking football.

Director of Public Health in Blackpool, Dr Arif Rajpura added, “The beach shouldn’t just be seen as a place for visitors; it’s a clean and safe environment where a healthy lifestyle can be enjoyed year round.”

The programme has been created for all ages and abilities.

Full event listings are displayed on the LOVEmyBEACH Active Coast Facebook page, click here to be redirected.

If you would like to arrange a sports event at the beach please contact the following people:

For Fylde – Ian Brookes, Sports Officer on ian.brookes@fylde.gov.uk

For Wyre – Carol Southern, Active Lives and Community Engagement Manager on Carol.Southern@wyre.gov.uk

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Reduce plastic pollution with ReFILL

Throughout 2018 Fylde BeachCare have been developing the ReFILL scheme on the Fylde coast; asking businesses to help reduce plastic pollution by offering free tap water refills to people using their own bottles.

Many people now carry their own reusable water bottles and like to stay hydrated and avoid buying bottled water however it is often difficult to top up with tap water on the go. Research shows that 70% of people would be nervous of asking for a tap water refill, so the scheme aims to overcome this by asking local businesses to display a sticker in their window with the ReFILL logo highlighting their support.

Since starting in January the number of businesses offering ReFILL on the Fylde coast has now grown to 70, with large chains such as Costa Coffee, Starbucks and Wetherspoons signing up nationally and many independent cafes and shops following suit. It’s not only cafes and restaurants that can join the scheme, Boots Opticians in Cleveleys and Blackpool have both registered as have Blackpool and Fylde Tourist Information Centres.

The ReFILL scheme has received support from the Blackpool Gazette and also the BeachCare volunteers who have been approaching businesses and asking for them to put a sticker in their window.

However, we need help to sign up even more businesses!

Do you own or work for a local business?

Do you know someone who does?

Would you like to volunteer some time to talk to businesses about ReFILL?

Please get in touch with Emma here for more information.

Emma Whitlock from LOVEmyBEACH with Michelle Burrows from Compass Cafe Bar, which has signed up for the Water ReFill Campaign

Blackpool’s Blue Flag

Blackpool’s South beach has been awarded the international Blue Flag for the third year in a row! And it isn’t the only beach in the North West that achieved the highest, cleanest class of water quality for swimming and paddling.

So much enthusiasm, hard work and passion have gone into to improving our seas and beaches, including by local authorities, water companies and local businesses and communities and YOU. LOVEmyBEACH is so proud to have played a part and thanks everyone for supporting us.

Sarah Jenner, Environmental Strategy Manager at United Utilities, said: “We are thrilled for Blackpool that all the hard work is now paying off. It’s amazing to think how far we have come over the last 20 years.  The challenge continues, but it shows just what can be achieved through partnership and determination.”

Watch our film to find out how you can help as we continue our journey for cleaner seas.

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