Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Litter Relay Success

As part of Keep Britain Tidy’s nationwide annual Great British Spring Clean, LOVEmyBEACH organised a 10-mile beach clean relay across Blackpool, Fylde and Wyre on Tuesday 27th February to help clear the coastline of litter.

Starting at a snow covered St Anne’s beach ten relay teams each walked approximately 1 mile of the coast collecting litter in a variety of weather conditions. Fortunately, as the teams walked northwards through Blackpool and up to Cleveleys the snow cleared and the sun shone brightly.

Over 75 adults and 20 children took part in the event and together cleared over 100kg of litter from the Fylde coast.

Those involved included current LOVEmyBEACH volunteers, staff from the Sea Life Centre, Madame Tussauds, Blackpool Tower, C2V construction, BIU, Lytham Sixth Form, year 5 students from Rossall School and members of the general public.

Bispham resident Les Pilkington attended his first beach clean as part of the event and added;

“I really enjoyed the afternoon; it’s been great to give something back to the local community. Everyone who lives in the area wants the beach to be clean so I thought why not do something about it? I’m planning to help out again and support one of the regular LOVEmyBEACH volunteer groups.”

Thank you to all those who took part and assisted on the day.

Fylde litter relay 27.2.18 merlin

Help in 2018

Have you decided on your 2018 New Years resolution yet? If not, here are a few suggestions which you could adopt to help LOVEmyBEACH.

1. If you want to get fit and make friends…join us on a beach clean and help tackle plastic pollution!

There are over 30 beach clean volunteer groups across the North West coast and up to nine beach cleaning events taking place each week.

Make friends, breathe in the fresh air, increase your steps for the day and make a noticeable difference to the beach environment.

Everyone is welcome!

As one of our volunteers said, “It’s good exercise and a pleasant way to make new friends whilst achieving something useful.”

Click here for full event listings and how to get in touch with the coordinators should you have any questions.

2. If you want to eat healthier…cut back on your use of cooking oils or opt for a low-fat spray option such as Frylight.

Fats and grease act the same way in your arteries as they do in the sewage system; clogging up vital assets and reducing flow.

Keep your body healthy and the sewers flowing by making this easy switch. By not pouring harmful fats down the sink you are reducing the risk of drains becoming blocked and sewage overflowing to our rivers and seas.

For some lighter, fat free recipes (courtesy of United Utilities) please visit this link.

3. If you can make a small change from home…take our pledge and promise to LOVE YOUR DRAINS in 2018; protecting the North West’s clean beaches and seas.

Can you help us hit our target of 100 sign up’s? Please share the link with your friends and family.

4. If you want to reduce single use plastics…make small changes towards plastic-free living.

Disposable, single use plastics will be as hard to avoid in 2018 as they were in 2017! It’s estimated that there will be more plastic in the sea than fish by 2050 therefore every step taken towards reducing plastics is a step in the right direction. Why not start your journey today?

Here are a few suggestions on how you can start to reduce your plastic usage, click here for more information or share your ideas on social media using #lovemybeach.

5. If you want to recycle more…start with your Christmas Tree!

Contact your local authority today for guidance on whether they provide a Christmas tree collection service, if not take it to the Green Waste section at the tip or even compost it at home.

If you live on the Fylde coast or in Formby why not donate your Christmas tree to help a sand dune restoration project? Just be sure to remove all decorations first!

St Annes

Christmas trees can be donated to the St Annes Sand Dunes project between the 5th and 15th January and the drop off locations can be found on the Fylde Council website.

For three days from the 6th to the 8th February the Annual Christmas Tree Planting Event will be taking place, where the donated trees will be partially buried by volunteers and the Fylde Sand Dunes Project team out in the dunes. The branches of the recycled Christmas trees trap sand as it’s blown ashore, which accumulates and helps to build up the sand dunes naturally! The team are looking for volunteers so if you’d like to help at the event please  visit their Facebook page.


Christmas trees can be dropped off at the National Trust car park on Victoria Road any day between 4th and 22nd of January between 9am and 3.30pm. Trees up to about 5ft are the best height for the fences at Formby. Click here for more information.

High Tiders Wirral

Christmas clean up

This festive season we’re asking people from across the North West to help keep our beaches clean by making sure all their leftover cooking fats and oils are put in the bin rather than poured down the sink.

If leftover fat from cooking the Christmas dinner goes down the sink, even with hot water and washing up liquid, it soon sets hard in the cold pipes. When it mixes with other unflushable items, such as wet wipes and sanitary products, it creates what is known as a Fatberg.

The Fatbergs then clog the sewerage pipes and stop the waste water reaching the treatment works as intended. This means the risk of sewage spilling out into homes, streets, rivers and seas is substantially increased.

However, this is easily addressed. Make sure you follow these simple steps this Christmas and give the gift of clean rivers and seas for 2018 and beyond:

1.      Scrape or pour leftover fat from roasting trays and pans into a heat resistant container then recycle or bin it once cooled

2.      Wipe out grease left in pans with kitchen roll before washing

3.      Use a sink strainer to catch any greasy food scraps