Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Cleaner beaches thanks to Emma!

LOVEmyBEACH Fylde coast officer, Emma Whitlock, has had another fantastic year working with volunteer groups, school children and local businesses to clean beaches on the Flyde coast; empowering communities to improve their bathing waters and beaches.

Here’s a snapshot of what Emma has been involved with:

  • 11 beach clean groups, up from 9 last year
  • 327 beach clean events compared to 279 last year
  • 602 new volunteers attending beach clean events compared to 592 last year
  • 8 beach cleans with 234 United Utilities staff and
  • 3 beach cleans with 48 Environment Agency staff
  • 10,220 volunteer hours given to cleaning beaches compared to 8,890 last year
  • 7,670 bags of litter removed from beaches and estuaries, compared to 6,500 last year

We’d like to thank Emma for all of her hard work this year as well as all of the thousands of people who make LOVEmyBEACH what it is.

Please take 5 minutes to read through some of the achievements from 2017/18 in the report below:

Fylde BeachCare End of Year Report 2018

Emma Whitlock

Best Beaches 2018

Keep Britain Tidy named 10 beaches in the North West as some of the best beaches in the country as part of their Blue Flag and Seaside Award announcements in May.

Water quality is one of the key factors in the award criteria therefore it’s great news that the Turning Tides partnership and LOVEmyBEACH campaign have helped the region to improve water quality tremendously over the last thirty years.

There are four classifications of bathing water quality; Excellent, Good, Sufficient or Poor.

For the second year in a row all thirty bathing water locations in the North-West have passed the EU water quality standards with 11 beaches being classified as ‘excellent’  including Blackpool South, Formby & St Bees.

Ten beaches were awarded the Seaside Award – Keep Britain Tidy’s own award for beaches that meet the very highest standards for cleanliness and facilities. These are:

Morecambe North
Morecambe South
St Annes Pier
Ferry Beach
Marine Beach
Jubilee Beach, Cleveleys
Rossall Beach
Blackpool North
Blackpool Central

Putting the North-West on the map, Blackpool South beach is awarded the region’s only Blue Flag award for the third year in a row; the international standard for the best beaches in the world.

The 15th May marks the start of the UK’s bathing water season which runs until the 30th September every year; the period when the Environment Agency monitors the water quality every week.

Signs are displayed at each designated bathing water highlighting the current classification as well as other useful information. The current classifications and results of the samples taken throughout the bathing season are also available on the LOVEmyBEACH website alongside a list of beach facilities, and time tides.


Reducing plastic pollution

A team of more than 10 volunteers from What More UK joined LOVEmyBEACH in April 2018 to help tackle plastic pollution on Blackpool beach by conducting a beach clean with Fylde coordinator Emma Whitlock.

However, What More UK are also helping reduce plastic pollution from their factory in Burnley. The plastic manufacturers have recently developed a new ‘Upcycled’ plastic which takes used plastic, which may have gone to landfill, and molded it into storage boxes, bins and more.

Read their story here.

What More plastic pollution pick up at Blackpool beach