Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Bottle Deposit Scheme

Today, we welcome the announcement from the Environment Secretary Michael Gove of plans to introduce a Deposit Return Scheme (DRS) in England.

This means that a deposit will be paid by the consumer when they purchase any single-use glass or plastic bottle, and steel or aluminium can. This deposit will increase the initial price paid but consumers will get the money back if they return the container.

The Environment Secretary said there was no doubt that plastic was “wreaking havoc” on the marine environment and discarded plastic bottles and cans “end up dumped on pavements and lobbed into rivers, lakes and the sea“.

“We have already banned harmful microbeads and cut plastic bag use, and now we want to take action on plastic bottles to help clean up our oceans,” he said.

“We need to see a change in attitudes and behaviour. And the evidence shows that reward and return schemes are a powerful agent of change.”

The announcement follows campaigning from a range of organisations including Surfers Against Sewage, The Marine Conservation Society and Keep Britain Tidy.

Keep Britain Tidy completed research last year detailing that councils would benefit financially from the introduction of the scheme. The research, published in October, was one of several pieces of evidence used by Government to form the decision made today.

The LOVEmyBEACH campaign tentatively awaits the introduction of the scheme, ready to track the changes in recorded beach and marine litter.

bottle deposit

Poo’s and dont’s

Volunteers from the LOVEmyBEACH St Annes BeachCare group are fighting back against a persistent form of litter blighting the area they love; bags of dog poo left on the beach and sand dunes.

The group of 20 local residents volunteer weekly to help keep the beach clean, however  they have noticed a considerable increase in the amount of dog poo left on the beach by dog owners. Last week, 61 bags of dog poo were collect from St Annes beach and sand dune area, not to mention the dozens of piles of un-bagged waste.

Volunteer and local resident Ruth Booth added, “What would the beach look like if we didn’t pick up all these bags of dog poo that some dog owners leave behind? Soon the beach would be covered in poo bags and look really disgusting!

“Residents need to realise that the council aren’t able to bring the bins back onto the beach and we’re not responsible for clearing up after other people’s dogs either. It’s time that those few irresponsible dog owners do their bit and carry bagged dog poo to the nearest bin.”

Dog poo is extremely dangerous; left on the beach it pollutes the sand and water where children commonly play. A parasitic worm found in dog poo can infect young children with toxocariasis which can cause serious illness and even lead to blindness. It also negatively effects water quality results, which would effect water users and may have a knock on effect for local tourism.

If you have a dog please make sure you always pick up your dog poo and carry the bag to the nearest bin.

St Annes dog poo and group

Clean up with Tim Farron

LOVEmyBEACH is working with Tim Farron, MP for the Westmorland and Lonsdale constituency, to arrange a number of beach cleaning events in the upcoming months; removing plastic pollution at the source and learning more about how to reducing plastic reaching the beach by changing habits at home.

There are three beach cleaning events planned so far on the following dates:

  • Saturday 26th May from 10am at Arnside

Volunteers, young and old are encouraged to come forward and help remove litter from the beach for an hour or two one Saturday morning. Children under 18 are very much welcome but must be accompanied by an adult.

Tim adds “Alongside the Lakes and the Dales, South Lakeland has a stunning coastline. But it’s also where most of the plastic waste from our oceans washes up. It’s important that as a community we fight to keep our beaches clean while at the same time reduce the amount of plastic we use.”


If you can make it please wear stout footwear (i.e. not sandals or pumps) and bring heavy duty work or gardening gloves if you have them. Litter pickers, bags and hoops will be provided but are limited in numbers.

Booking for the event is not required; simply meet at 10am at the LOVEmyBEACH gazebo to collect your equipment and for a short health and safety briefing.

tim farron on beach