Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Employee volunteering

Anna-Clare O’Neill shared her thoughts with us after joining a beach clean in Blackpool organised with LOVEmyBEACH by the local Business In The Community group. The event in South Shore was available to businesses to promote Give & Gain 2013 day in Blackpool and give them an easy way to try employee volunteering and experience the benefits. The group did a litter pick on the beach and carried out a nature survey. Anna is a freelance PR consultant who saw the event as a way to spend time at the beach and give something back. Anna said of the experience:

“I had a great time and met some lovely people, though there wasn’t much to clean up as the beach was spotless to begin with! I love the coast. I moved down to the North West from Newcastle in May – we lived near the sea there so I’m really missing the beautiful local beaches. I think it’s really important to look after the environment and I’m hoping to attend another clean up event soon.”

If you’d like to come along to a beach clean – see our ‘Events’ section. If you’d like to organise a beach clean with work colleagues, friends or for a local group such as Brownies, just get in touch with a co-ordinator – see our ‘Contact’ section. We hope to see you soon!

Employees volunteering on a beach clean

Crystal asks pupils to help reduce pollution

A new Environment Agency video about the causes of bathing water pollution has sparked a new wave of pupil-pressure to wipe-out accidental pollution by parents. The Crabby video, which has captured the imagination of schools, is the quirky tale of Crystal the Crab on her journey to the beach, where she sees first-hand what makes our sea dirty and finds out how we can make it Crystal-clear! The bathing water season is now over and many seaside towns are waiting to find out how their local bathing waters were classified this year. Results are affected by heavy rainfall, run-off from farm land, wrongly connected washing machines and toilets and dog fouling. To view the video click here.

Crystal the Crab

LOVEmyBEACH website launches

Organisations across the North West have joined forces to create the LOVEmyBEACH campaign. The Turning Tides partnership has launched www.lovemybeach.org offering lots of tips on how people can help keep beaches and bathing waters clean – from volunteering for a beach litter pick to not flushing disposable products down the toilet. You don’t have to live near the beach to make a difference – everyone across the North West region can do something, whether at home, at work or visiting the area.

You can download the news release from our Resources page by clicking below.

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Lytham Beach Clean