Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Photography competition

Do you LOVE a North West beach? Can you capture it in a great photo? Perhaps you took a shot in the summer or would be happy to go out on a sunny winter’s day and take some of people walking dogs or just enjoying the peace and quiet? If so, please email them to enquiries@lovemybeach.org so we can share how wonderful our beaches are! You might even win a prize or see it on our website!

LOVEmyBEACH is a campaign with a huge challenge: to work together to keep our local beaches and bathing waters clean. Photos will be used to inspire people to do what they can to help LOVEmyBEACH in the North West so please only enter if you’re happy for your photo to be used in that way. Photos of North West bathing water beaches only please, you can see a full list of [Download not found].

Photos will be judged by Guy Farrow — worldwide fashion and advertising photographer on how well they capture people enjoying the beach but please get their permission! Oh and you must have the water visible — even if the tide’s a long way out! The winner will be announced in February 2014.

Good luck!
Prize: Wild Arena membership worth £99!
Close: 9am, Monday 3 February 2014. Please send us your name, when and where the photo was taken and let us know why you LOVE the beach. By emailing us your photo you give us permission to use it to promote LOVEmyBEACH.


Magnificent Morecambe

The Craigwell Hotel in Morecambe is a 4-star 10 bedroom guest house run by Gillian and Jim Catterall. The hotel overlooks the glorious Morecambe Bay and welcomes visitors from far and wide. You can even bring your well-behaved dog!
Gillian said: “My husband heard about the LOVEmyBEACH campaign at a Morecambe Bay Nature event. In Morecambe we’re so fortunate to have the beach and promenade on our doorstep, for the magnificent views and amazing dog walks running for miles on end, so we were keen to show our support and get involved.” To help the campaign, Gillian has been advising on beach etiquette while walking dogs, the importance of clearing up after dogs, and bin drop points on the wonderful beach walks.
“We have also been giving out LOVEmyBEACH leaflets. On our beaches, you can walk the miles of coast and see migrating birds in the winter and spring. Holidaymakers enjoy the stunning tides and sunsets against the ever changing backdrop of the views over to the Lake District. All on our doorstep. That’s why it’s so important to show our support. We each have to take responsibility for keeping our beaches clean.”
If you’d like your hotel or B&B to support LOVEmyBEACH, just download a pack, fill in the checklist and return to us. Thanks!

Gillian Catterall

New Year’s resolution: LOVEmyBEACH!

So how was the turkey? Did you remember to put your turkey fat in a suitable container to cool then in the bin? If you’d like to do more, why not make LOVEmyBEACH one of your new year’s resolutions for 2014? If you’d like to meet some new people and get some fresh air whilst helping, you could volunteer for a beach clean or ask your workplace to become a LOVEmyBEACH business? If you really want to go for it, you could combine the two and organise a beach clean with work colleagues! We’ll help you every step of the way. See our events section for details or just get in touch with your ideas to help LOVEmyBEACH. Let’s make 2014 the cleanest year for North West beaches yet!