Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Illuminations Winner

Earlier this year the LOVEmyBEACH campaign teamed up with Blackpool Council and Blackpool Illuminations curator Laurence Llewelyn-Bowen to launch an illuminations competition with primary schools across the North West. The competition required children to design an illumination which would encourage local people and visitors to help keep the beaches clean.

After receiving over 50 fantastic designs from a selection of schools, Laurence Llewelyn-Bowen worked through a short list and picked a winner. At the Blackpool Illuminations launch event on the 3rd August, he announced Katie Critchley, aged 9, from St Gregory’s Primary School in Chorley as the winner.

Attending the launch event with her mum, dad, brother and teachers, Katie was ecstatic to win the award and meet the TV star.

Miss McCluskey, Katie’s teacher added, “We are extremely proud that Katie has won this competition and gets to have her design made into a real illumination. She has worked very hard in school over the last year, has grown massively in confidence and winning this award is testament to that. She was very receptive of the messages in the LOVEmyBEACH and like others in the class are becoming the next generation of litter heroes and artists who care about global issues affecting not only their local area but their global community too.”

The winning design has since been transformed into a Blackpool Illumination and is on display along the Cliffs section before the large tableaux at the north end of the display from 1st September to 5th November 2017.

Chair of Turning Tides and Blackpool Chief Executive, Neil Jack, said: “This competition is a great way to inform children, and their families, that they too can contribute to keeping our seas clean. By making small changes like only ever flushing pee, poo and paper down the toilet and always taking litter away at the beach our coast will continue to improve.

“Katie’s winning design highlights an important message to the millions of Illuminations visitors who can take actions to keep the North West coast one of the most loved areas in the country.”

Well done Katie!

You can view Katie’s winning design and the other entries here.


Life’s a Beach by Sarah Goodwin

Sarah Goodwin is a 21 year old media graduate from Manchester who has created a video about marine plastic and litter pollution to help explain how our actions negatively impact upon the environment, harming both wildlife and ourselves.

After several day trips to Blackpool volunteering to help clean its beautiful beaches, she was frustrated with the amounts of plastic and rubbish found during the beach cleaning events. Litter such as cigarette butts, plastic shopping bags and drinks bottles carelessly left behind by people. Wet wipes, sanitary wear and cotton bud sticks on the beach because of people flushing these items down the toilet and then being washed in by the sea.

The full video can be viewed here: https://www.youtube.com/watch?v=SP6ldFrmrzM

While making the video Sarah was shocked to learn that marine life, including fish, eat degraded plastics and micro beads found in the sea. Then, more concerning, these plastic particles absorb potentially dangerous sea water toxins, which we consume when we eat the fish.

Sarah’s message to everyone who loves the beach is; “We should all think and act responsibly to reduce plastics and litter on all our beaches and in the sea. I’ve always binned my litter, but since making my video I’m more conscious of reusing or recycling throwaway plastic items such as shopping bags and bottles. Plus I don’t buy beauty products containing plastic micro beads and I only flush the 3p’s down the loo, i.e. pee, poo and paper.”

lifes a beach

Dogs On Beaches

Between May and September some coastal areas across the UK have dog restrictions at bathing water beaches; this is to provide areas of the beach to people who may not be comfortable with dogs but want to enjoy the beach environment. Additionally the restriction reduces the risk of bacteria from dog poo entering the strips of water where people are most likely to swim and paddle.

LOVEmyBEACH has compiled a leaflet which details the restrictions in the North West so that dog owners can enjoy their walk along the beach without concern that they are in a dog free zone.

Restrictions are as follows:

Morecambe Bay – dogs are banned from Morecambe’s North and South beaches. South beach is defined as; Battery Breakwater to Stone Jetty Breakwater and North Beach is defined as Bubbles Breakwater to Green Street Breakwater.

Fleetwood – dogs are banned from the slipway opposite the end of the end of Promenade Road eastwards to the site of the former Fleetwood pier.

Cleveleys – dogs are banned from Cafe Cove up to Wyre Borough boundary.

Blackpool – dogs are banned from the southern side of North Pier to the Solaris Centre/Mirror Ball, including all slopes and staircases leading to the beach.

St Annes – dogs are banned from the Lifeboat Station going North past the pier to the end of the North Promenade car park and to the tide line.

Southport – dogs are banned from the Pier south towards Pleasureland (for 555m) and to the tide line.

Ainsdale – dogs are banned 200m either side of the main beach entrance and to the tide line.

Wallasey – dog owners are requested to voluntarily keep their dogs off the beach between 10am – 5pm.

Please enjoy your walk and remember where ever you are always bag it and bin it.

Dog Restrictions At Bathing Waters (134 downloads)

Barkdale staff support love my beach