Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Blackpool’s Blue Flag

Blackpool’s South beach has been awarded the international Blue Flag for the third year in a row! And it isn’t the only beach in the North West that achieved the highest, cleanest class of water quality for swimming and paddling.

So much enthusiasm, hard work and passion have gone into to improving our seas and beaches, including by local authorities, water companies and local businesses and communities and YOU. LOVEmyBEACH is so proud to have played a part and thanks everyone for supporting us.

Sarah Jenner, Environmental Strategy Manager at United Utilities, said: “We are thrilled for Blackpool that all the hard work is now paying off. It’s amazing to think how far we have come over the last 20 years.  The challenge continues, but it shows just what can be achieved through partnership and determination.”

Watch our film to find out how you can help as we continue our journey for cleaner seas.

Blackpool BF2016 EWjumping

Cleaner beaches thanks to Emma!

LOVEmyBEACH Fylde coast officer, Emma Whitlock, has had another fantastic year working with volunteer groups, school children and local businesses to clean beaches on the Flyde coast; empowering communities to improve their bathing waters and beaches.

Here’s a snapshot of what Emma has been involved with:

  • 11 beach clean groups, up from 9 last year
  • 327 beach clean events compared to 279 last year
  • 602 new volunteers attending beach clean events compared to 592 last year
  • 8 beach cleans with 234 United Utilities staff and
  • 3 beach cleans with 48 Environment Agency staff
  • 10,220 volunteer hours given to cleaning beaches compared to 8,890 last year
  • 7,670 bags of litter removed from beaches and estuaries, compared to 6,500 last year

We’d like to thank Emma for all of her hard work this year as well as all of the thousands of people who make LOVEmyBEACH what it is.

Please take 5 minutes to read through some of the achievements from 2017/18 in the report below:

Fylde BeachCare End of Year Report 2018

Emma Whitlock

Best Beaches 2018

Keep Britain Tidy named 10 beaches in the North West as some of the best beaches in the country as part of their Blue Flag and Seaside Award announcements in May.

Water quality is one of the key factors in the award criteria therefore it’s great news that the Turning Tides partnership and LOVEmyBEACH campaign have helped the region to improve water quality tremendously over the last thirty years.

There are four classifications of bathing water quality; Excellent, Good, Sufficient or Poor.

For the second year in a row all thirty bathing water locations in the North-West have passed the EU water quality standards with 11 beaches being classified as ‘excellent’  including Blackpool South, Formby & St Bees.

Ten beaches were awarded the Seaside Award – Keep Britain Tidy’s own award for beaches that meet the very highest standards for cleanliness and facilities. These are:

Morecambe North
Morecambe South
St Annes Pier
Ferry Beach
Marine Beach
Jubilee Beach, Cleveleys
Rossall Beach
Blackpool North
Blackpool Central

Putting the North-West on the map, Blackpool South beach is awarded the region’s only Blue Flag award for the third year in a row; the international standard for the best beaches in the world.

The 15th May marks the start of the UK’s bathing water season which runs until the 30th September every year; the period when the Environment Agency monitors the water quality every week.

Signs are displayed at each designated bathing water highlighting the current classification as well as other useful information. The current classifications and results of the samples taken throughout the bathing season are also available on the LOVEmyBEACH website alongside a list of beach facilities, and time tides.