Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner. In 1988 only 18% of our bathing waters met minimum standards, compared to 100% in 2014. But from 2015 the standards are much stricter so there’s more to do…

Thank you Tappers Gin!

Tappers Gin was established in May 2016 in the seaside town of West Kirby, Wirral.

A small, artisan producer of gin, Steve, the Master Compounder has a big love for the beach and was keen to support LOVEmyBEACH.

After making some small changes in the business including installing dual flush toilet, ensuring there was a bin next to every toilet in the building and having parking facilities that accommodated surface water run off Tappers Gin could certify themselves as a LOVEmyBEACH business.

Having more local businesses signed up to making a change can really improve the quality of our beaches and bathing waters, if you are interested please contact enquiries@lovemybeach.org

Thank you Tappers Gin!


DID YOU KNOW? The name ‘Tappers’ is slang for a tavern keeper who ‘taps’ kegs or casks!

Tappers Gin

We’re recruiting!

Join our dynamic team and make a real difference to our environment.

Are you a great communicator, well-organised, passionate about working with communities to improve the environment and deliver simple campaign messages? We are looking for an energetic, community focused officer, to work on the LOVEmyBEACH programme.

Could you run a campaign? Strong influencing & communication skills? This key role will require tenacity and tact; brilliant marketing skills and a great understanding of behavior change and campaigning.  Part-time, initially short-term, Kendal-based at The Factory with the award-winning Morecambe Bay Partnership team.

For full details visit http://morecambebay.hosted.faelix.net/LovemyBeach-officer



Emma McColm in LMB tshirt

Volunteer group – The New Brighteners

This week LOVEmyBEACH met Dave and Jan from the New Brighteners to hear about the groups work in and around Wallasey.

This is their story:

In late 2008, a local couple moved to New Brighton, not in itself an unusual event.  Being beach lovers, and seeing litter all over the beach, unlike others they didn’t ignore it. Instead they decided to do something about it.

Knowing they would need some basic equipment, they raised some funding from Mersey Docks and Harbours to buy litter pickers, bag hoops and gloves and started regular beach cleaning events with a handful of friends. 

In 2013, another couple went through a similar process, a little way up the coast, getting pickers and hoops from the Countryside Rangers.  With a few Facebook friends they started a small group who would do ‘ad-hoc’ litter picking when they went for a walk, or took the dog along the beach.  

They all got together, decided that working together would be a good idea, and on the 29th August 2013 The New Brighteners was launched. A few years later and they have a community of over 750 people with 40-50 active volunteers.

The group work closely with a range of partners as well as taking part in their regular beach cleans, advising on a number of environmental issues such as the banning of balloon releases on Council land and the banning of polystyrene use by event food concessionaires. 

Thank you to Dave, Jan and all of the New Brighteners for the work you do to help LOVEmyBEACH!

Dave and Jan