LOVEmyBEACH ran from 2012–2022 to improve and protect the beaches and bathing water quality of the North West coastline.

Unfortunately, the project has now come to an end.

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Thank you to everyone who supported LOVEmyBEACH over the years, the success of the project would not have been possible without you.

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To find out more information on protecting the environment, litter picking and volunteering please visit

If you would like to contact a Keep Britain Tidy staff member,
please email