Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

Merry Christmas!

We would like to wish all our supporters and their families a very Merry Christmas and Happy New Year! And we would also like to say a huge thank you to everyone who has come out on beach cleans and helped to protect our beaches, oceans and wildlife by taking action, whether it’s on the coast or at home! Every action, from only flushing the 3 P’s to picking up litter, makes a big difference. Thank you for being part of the solution!

We have had a fantastic and very busy year protecting the coast along the North West and below are some of the highlights! We also have some tips for having a plastic-free Christmas. Watch this space for some exciting news on new campaigns and projects in 2020!

Remember, you can help to protect your oceans even when you’re at home! #DontFeedAFatberg this Christmas by disposing of your fats, oils and greases by leaving them to cool and scraping them into the bin!

2019 Highlights

Our amazing volunteers work tirelessly and go out in all weathers to help protect our oceans and wildlife and to keep our beaches safe and clean. We have removed a whopping 9 tonnes of litter from the coast this year in Fylde, Morecambe Bay and Cumbria alone! Thank you so much to everyone who has taken part!

Volunteer Awards

It’s not just us who think our LOVEmyBEACH volunteers are amazing. The Fylde Coast volunteers won two awards this year, in recognition for their incredible beach cleaning efforts. They were named Local Heroes by Blackpool Tower and were treated to an afternoon tea awards ceremony in the iconic ball room and they were highly commended in BBC Radio Lancashire’s Community Project of the Year!

Active Coast 2019

This year’s Active Coast Programme spanned the whole of the North West Coast, with activities going on for all ages, abilities and interests. We had five new categories including Arts & Culture, Community, Environment, Sport and Walk & Relaxation, which shows that our beaches have something for everyone! We had over 300 activities going on along the whole of the coast with hundreds of people taking part.

Watch the Active Coast video on YouTube

Next year’s Active Coast is going to be bigger and better and since it’s the Olympics in 2020, will have an Olympic theme!

LOVEmyBEACH won £2k in Tesco Bags of Help Grant Scheme!

LOVEmyBEACH was awarded £2,000 from the Tesco Bags of Help Community Grant Scheme! This money will go towards four new 2 Minute Beach Clean Boards for the Fylde Coast, which means cleaner beaches and seas!

We want to say a huge thank you to everyone who went down to their local Tesco and voted for us! 

Watch this space for more exciting campaigns and projects in 2019!


Cook, cool and #BinIt4Beaches this Christmas

This Christmas millions of people will be preparing a traditional roast dinner and other festive food for friends and family.

Like us, I’m sure you’ll agree that the best part of a festive meal is the washing up. No? Maybe that’s just us then …!

Much time and effort goes into preparing, cooking and eating a roast dinner, but there’s not many of us who like to spend much time clearing up afterwards. In a bid to make light work of the dishes after overindulging, how many of us will take a shortcut and pour leftover fat, oil or grease down the kitchen sink?

This Christmas LOVEmyBEACH is supporting #BinIt4Beaches and #LoveWater by reminding people of the impact of fats, oils and grease going down the sink instead of into the proper bin and how easy it is to avoid this.

Pouring waste liquids down the sink may seem like the obvious way to dispose of them, but tipping leftover fat, meat juices and food scraps down the sink could be harmful to the environment. Even if you pour hot water and washing up liquid in afterwards, fats, oils and grease can quickly set hard in cold pipes and when mixed with other unflushable items such as wet wipes and sanitary products, can create a fatberg.

When fatbergs form in the sewerage pipes they stop the waste water reaching the treatment works as intended. This means the risk of sewage spilling out into homes, streets, rivers and seas is substantially increased.

Did you know that before the 1950s, turkeys were considered a luxury? Since then refrigerators became more common place and turkeys more widely available. The majority of families now serve up a succulent roast turkey as the centrepiece for Christmas dinner. Last Christmas the UK consumed around 10 million turkeys and it’s estimated that for every 1 million turkeys cooked, around 250 tonnes of fats and oils could find their way into drains. That’s as much as 40 elephants heading down our sewers!

But avoiding a festive fatberg this Christmas is really simple and need not take up much time with these easy steps:

  1. Scrape or pour leftover fat from roasting trays and pans into a heat resistant container then it can be reused or bin it once cooled
  2. Wipe out grease left in pans with kitchen roll before washing
  3. Use a sink strainer to catch any greasy food scraps

Many partners will be helping to spread good cheer for the environment this Christmas and promoting these steps through their social media channels over the festive period. One of those partners is Sainsbury’s and from 16 December will be displaying in-store information cards next to their Christmas produce promoting these steps.

So, please spend a few minutes longer cleaning the dishes and help ensure the environment is left a healthier place for everyone to enjoy in 2020 and beyond!

And what better way to walk off the Christmas dinner than taking a stroll along your local beach?!

10 Tips for a Plastic-Free Christmas!

Christmas can be a time of excess – including plastic! Whether it’s toys, wrapping paper or food containers, plastic is everywhere at this time of year!

Protect your ocean, beach and wildlife by have a plastic-free Christmas. Here are a few tips on how to do it:

1. Wrapping paper

Most wrapping paper actually contains plastic and can’t be recycled. There are lots of alternatives on the market that don’t contain plastic, some even made from recycled paper. Or why not go for the classic brown paper look, with beautiful reusable bows and decorations?

You can find some ideas here.

You can also used once-loved fabrics and use shredded paper instead of bubble wrap and polystyrene!

2. Green Christmas Trees

Everyone loves Christmas trees, they are a central an important part of feeling really Christmassy at home! Choose an eco option to make sure your special tree doesn’t harm the planet!

Fake trees can be reused for years, but are mostly made of plastic and will likely end up in landfill.

Real trees are better, but millions of people wanting Christmas trees means millions of trees cut down, which isn’t very sustainable. A better alternative is to buy a pot grown, living tree, which you can keep in the garden for the rest of the year and bring in every Christmas. You can even rent Christmas trees, meaning that you can send your tree back to be cared for for the rest of the year and no trees have to die!

3. Eco Christmas Crackers

Christmas crackers often come with a lot of plastic, most of which ends up in the bin, or worse still, our oceans!

You can still enjoy crackers round the table on Christmas Day, but why not opt for more sustainable options, like reusable crackers or those made from recycled materials? Or why not try making your own?

4. Edible Christmas Decorations

Why not cut down on the amount of plastic in your home by making decorations you can eat?! It’s a win-win! Make gingerbread men or cookies and hang them on your tree! If you don’t have time to make your own, look out for wooden decorations that make a beautiful addition to your tree.

5. Plastic-free gifts

Give gifts for your loved ones and the planet by opting for plastic-free options. Kids’ toys tend to be made from plastic, but you can make a difference by buying wooden alternatives, which are beautiful and can last a lifetime.

There are now lots of plastic-free shops online where you can buy lots of lovely and sustainable gifts for the special people in your life, so why not take a look?! Another great idea is to give experiences rather than gifts, like a spa day or a concert ticket. Even better, make your own gifts for a lovely personal touch!

6. Plastic-Free Christmas Dinner

When shopping for your Christmas feast, try and opt for plastic-free food! Many supermarkets are now offering plastic-free fruit and veg, or a great way to avoid plastic and support your community is to head down to your local market.

Making your own treats like mince pies, cakes, gingerbread, Christmas puddings and cookies is a great way to avoid plastic and also lots of fun for the family. And making easy dips means that you’ll avoid having lots of plastic pots at the end of Christmas.

7. Plastic-Free Shopping

Don’t forget to take your reusable tote bags out with you when you’re doing your Christmas shopping! It’s easy to come home with lots of big plastic bags full of goodies, but these can end up in our oceans and harm our wildlife.

8. Plastic-Free Tipples

Many people love a tipple at Christmas, it is a time for celebrating after all! Just make sure you don’t use plastic straws or stirrers! There are lots of alternatives out there, including paper and metal straws!

9. Plastic-free parties

Avoid throwing away lots of party ware by choosing paper plates and cups, and wooden cutlery! Or even better, reusable options and ‘real’ plates and cutlery!

10. Take Part in a Local Beach Clean!

A great way to protect your beaches, oceans and wildlife, is to help keep them clean! What better way to make a difference and burn off some Christmas pudding, than taking part in a local beach clean? There are lots going on up and down the coast, so check out our volunteering pages to find a beach clean near you!