Over the last 20 years we’ve made huge progress in making our beaches and bathing waters cleaner.
In 1988 only 18% of our bathing waters met minimum standards, in 2016 this was 100%.
Below is information on how we got there and how we’ll keep it that way…

LOVEmyBEACH website launches

Organisations across the North West have joined forces to create the LOVEmyBEACH campaign. The Turning Tides partnership has launched www.lovemybeach.org offering lots of tips on how people can help keep beaches and bathing waters clean – from volunteering for a beach litter pick to not flushing disposable products down the toilet. You don’t have to live near the beach to make a difference – everyone across the North West region can do something, whether at home, at work or visiting the area.

You can download the news release from our Resources page by clicking below.


River work

Over the last two years the Environment Agency has surveyed over 1000 kilometres of rivers in the North West that impact our bathing waters. Where we’ve found problems such as leaking pipes, we are working with landowners, farmers, local businesses and home owners to make sure things are put right.

Environment Agency

Improving the sewer system

By 2015, United Utilities will have spent over £1 billion upgrading sewers and wastewater treatment works to help improve bathing waters. Work started in the 1990s on reducing the amount of sewage entering the waters. Between 2010 and 2015, more than £250 million is being invested in work that will help to further improve the region’s bathing waters. This work includes a £120 million storage tunnel in Preston capable of storing enough storm water to fill 14 Olympic sized swimming pools and new storage tanks in Lancaster.

Preston Sewage Tunnel